A consultancy's website, built and then rebuilt

McGinty Consulting works in international development from Marrakech. I designed and built its website in 2024, then redesigned and rebuilt it in 2026, with a studio the team edits and a press kit.

Role: Design, development, content model
Status: The 2024 site is live; the 2026 rework awaits the client's go-ahead
Built with: Astro, Sanity, Tailwind, Vercel
Visit: mcgintyconsulting.co

2 versions, 2024 and 2026

7 types of content in the studio

5 brand colours, and nothing else

I · The client

A consultancy in Marrakech

McGinty Consulting is a consultancy in Marrakech. It works in international development, in project management, business development and education, for non-profits and institutions.

Its identity was drawn by Ayoub Bennouna in 2024. I designed and built the first website on it that year, and redesigned and rebuilt it in 2026.

II · What I made

The whole site, and the studio behind it

The 2026 site, designed and built in full:

Every page: home, services, about, the work index with a case page per project, insights, contact.
A content studio where the team edits articles, projects, team members, job posts and the company's details.
Booking through Cal.com and a contact form, both on the site.
A press kit with the logo's story and every logo file to download.
Search basics done properly: titles, share images, a sitemap and structured data on every page.

III · Design

Held to the brand

The client had already said what it didn't want, so that became the brief. The rework uses the brand's five colours and nothing else, with open pages instead of boxes. Each section has its own tone, and the header changes with it as you scroll.

Flat colour only. No gradients, glows, grain, frosted glass or white cards with shadows and borders. The client rejected all of them.

The project's first design rule

IV · The site

Page to page

The services read as a sequence, a photograph beside each one. The work can be browsed as a list or as cards. The contact page is a short letter to fill in.

Fig. 4. From the home page to How We Help, jumping to a service, then Our Work and into a project page.

V · Content

A studio the team writes in

The first site kept its content in text files, edited through TinaCMS. The rework moves it to a Sanity studio with seven types of content, linked to each other: an article has its author and its category, a project its client and place. Images need a description before they can be published, and each page has its own search settings.

VI · Press kit

The logo, explained and downloadable

The press page explains the logo from its own drawing and offers every version to download. The files are generated from the same source as the logo on the site, so they always match it.